![]() ![]() Overall, 17% of businesses used web tracking technologies, a third party or data mining, with large businesses (31%) more likely than medium (23%) or small (15%) businesses to do so. Few businesses obtained the information through contracting a third party (7%) or data mining (3%). ![]() Over 9 in 10 businesses (94%) that obtained or collected contact information in 2021 got it directly from the client or customer.Īpproximately 1 in 10 businesses got the information through web tracking technologies or loyalty or reward programs. Vast majority of businesses that gather data get it directly from the client or customer Large (61%) and medium-sized (62%) retailers were more likely than small retailers (38%) to hold client or customer information. Just over 4 in 10 Canadian retailers reported gathering client and customer information, with motor vehicle and parts dealers (63%) and sporting goods, hobby, book and music stores (58%) most likely to hold this information. The sectors most likely to collect contact information were in education services (70%), financial and insurance (69%), arts, entertainment and recreation (68%) and health care and social assistance (65%).Ĭonversely, approximately one-third or less of the businesses in wholesale trade, transportation and warehousing and manufacturing collected information from clients. Large businesses (56%) were more likely to collect client and customer information than medium (50%) or small (41%) businesses. Less than half (43%) of businesses operating in Canada in 2021 obtained or collected information from clients or customers, with the likelihood of gathering this information depending very much upon the size and nature of the business. Less than half of the businesses operating in Canada report obtaining or collecting information from clients We asked businesses operating in Canada in 2021 if they obtained or collected information from clients or customers, and if so, how did they get, store, protect and use your information. Many Canadians also share their personal contact information with businesses, according to results from a recent survey. Canadians willingly share their contact information among friends, family and co-workers.
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